About

A team built to help communities see a brighter future.

Our Story

Prime Focus Inc. was founded on a simple belief: everyone deserves the chance to see clearly, learn well, work safely, and live independently.

We saw neighbors going without eye exams because of cost, transportation, or a system that felt out of reach. We built Community Vision Events to meet them where they are — screening, exams, and free eyeglasses in one day, with no barriers.

Today we serve veterans, unhoused neighbors, students, and low-income families across Missouri and beyond — one clinic, one pair of glasses, one restored moment at a time.

Mission

Prime Focus Inc. improves equitable health outcomes by increasing access to vision care for underserved communities.

Vision

A future where no one is held back — in school, at work, or at home — by an unmet vision need.

Leadership

Staff Team
Photo of Daveda Hawkins
Executive Director

Daveda Hawkins

Founder and Executive Director leading Prime Focus's mission, programs, partnerships, and clinical delivery across communities.

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Operations

Mitchell Hawkins

Supports event operations, logistics, and community coordination for Prime Focus vision events.

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Programs

Cynthia Hayes

Guides program delivery and participant experience from registration through frame distribution.

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Community Outreach

Nika Newsome

Builds relationships with partner organizations, schools, shelters, and clinics to expand access.

Board of Directors

Board Opportunities
Governance
Board Chair
Finance
Treasurer
Compliance
Secretary
Community
At-Large Member
Veterans Affairs
At-Large Member
Development
At-Large Member

Partners

Become a Partner
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